Tuesday, August 21, 2012
Architect Client Relations
In the history of architecture there was often a contradiction between what the invisible architect wants to design and build what the customer wants. Sometimes an architect will get so wrapped up in his personal vision and aesthetic values that what the customer likes and dislikes, becomes secondary, or completely overlooked. When this happens the house or building can create winning design awards and a trained eye to look beautiful architecture, but the client or the people who must live in it can enjoy intensely. Often the owners or lessees will go back and change things a second or third time to best suit their design or purpose.
At the root of this problem is the very nature of architecture, to create. An architect is very passionate about the creative aspects of his artistic work. He wants to create something new and different and put himself and his vision in his work. Often, however, growth and development of an architect leads to the painful realization that their unique vision usually do not matter much. The customer, after all, is paying for it and must live with the house or building long after the architect has finished and passed onto other projects. The architect is there to serve the customer and not vice versa.
The other professions rarely have this problem. Doctors and lawyers are almost always recognized as decision makers and authorities in their respective fields. The science and the law are written down and much less subject to interpretation than the artistic values and visions.
Unfortunately, the Community has established architectural and schools often have more than offset the problem worse. Architects have never made famous because of how well they satisfy their customers. They are famous for unique and creative style or image that they are able to present to the world. Architecture Awards are given to buildings or designs that are creative and almost never to buildings that perform their function without any problems or meet all its customers. In many cases, world-renowned architects have never had a chance to build more than a small handful of buildings because of this contradiction between the needs of the client and the architect's creative vision.
If you do approach a world-renowned architect with a project, it is virtually taken for granted that you as a client in that they are buying 100 percent architect's creative vision. You as a client become an extension of the architect's vision and not vice versa. Of course, the customer generally has had ample opportunity to review the body of the famous architect of work before hand because of the exposure, the architect has achieved on average. Do you like his work and aesthetic values, and take him or not. Of course there are architects who are almost the opposite. They are very customer-oriented, rather than design-oriented. Often they become financially successful customer loyalty and referrals, but rarely the media attention and became famous because of the conservative nature of their work and business.
Ultimately the best solution for the more established architects is to balance the two extremes and become a teacher for the customer. The architect presents the customer with various designs and style options and the pros and cons of each and listen carefully to the needs and tastes of the customer. This establishes a dynamic synergy. Together they decide the image and vision for creating architectural .......
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment