Successful Sales Letters - Write Them Yourself or hire a copywriter?

The key to success in Internet marketing is being able to convert site visitors into buyers. That's why Internet marketing is known as "direct response marketing" - you want those visitors to the website click the order button and we'll send the money to pay for your product / service.

To convert more site visitors into buyers, you must have compelling sales copy. Improve your sales copy will improve your income because better sales copy will have more people to buy your offer, bringing your profits soar.

Now that you know that your sales letter is the key to the level of income you receive, you must decide if you want to write a sales letter alone, or if you want to pay someone else, third, to write it.

Here are the advantages and disadvantages of each option:

The pros of you write:

- It 'less expensive if you write it, since it will not pay anyone else to do it for you. Many beginning Internet marketers choose this option to keep their costs.

- You can make the changes you want to do immediately, without waiting for a third party for them.

- Once you master the skills of copywriting, you can generate cash almost at will again and again.

The Cons of you write:

- You must take the time to write yourself.

- You must learn the skills of copywriting, which can be time consuming and for many who despise the writing is beyond question.

The pros of paying others to write:

- You can focus on what you do well (creating products, creating websites, etc.) instead of struggling to write your sales letter.

- You have more time to focus on things that are good instead of taking time to write your sales letter.

- Your sales letter will probably have a higher conversion rate if a professional write your sales letter.

The Cons of payment to third parties to write:

- It can be very expensive to get a sales letter written by a third - up to $ 25,000 for a sales letter.

- It could even cost you a percentage of every sale made by the sales letter on the third set.

As mentioned before, those who are starting in internet marketing you probably want to write your own sales letter in order to contain costs, since they do not have the money to pay a professional copywriter to write a sales letter for him / her . So learn to do it yourself may be the way to go if you do not have a huge budget.

And, as mentioned before, you get the added benefit of being able to create future sales letters whenever you choose, if you learn to write sales letters alone ....