Use of testimonial letters to boost sales

The proper use of testimonial letters can add credibility to your business and profitability to your bottom line. Many sales organizations are unable to use this method simple and convenient way to reach new markets and customers. The formula to get testimonial letters is quite simple. The best time to ask for a testimonial letter immediately after the sale has been made. This prevents the dreaded "Buyers Remorse" and reinforces the decision that the customer has just made doing business with your company.

One way to do this is to ask the customer to write a testimonial letter to include their candid about their experience with the product or service and also their experience with sales and customer service representatives.

Regardless of how you do it, the contents of the letters' can act as a powerful motivator and training tool for your employees.

If a letter is returned with positive comments can be viewed at the office to highlight the exemplary behavior of the specific employee who would help lead other employees to model this kind of experience for current and future customers. If the behavior is inappropriate or inconsistent with the image you are trying to represent, this is an excellent time to address the behavior with the employee and provide corrective coaching behavior. In many cases, without the benefit of this kind of feedback, you may not be aware of this behavior problem.

Use the database to extract the business prospects of a LetterYou Witness staff can use the current database to extract data from enterprise customer contact, which can then be used to create direct mail pieces as part of a campaign letter testimonial.

Database marketing, explains business writer Mark Hendricks, aims to "not make the sale, but to keep the customer." The basic technique is to use the database records of past purchases of the customers and the frequency and amount of past purchases, to create targeted mailers that allow you to keep in touch with your customers. The most popular of these mailers are listed above.

But another type of mailer, which is fast and inexpensive to produce, often proves the most powerful of all: personal power letters.The testimonial testimonial testimonial of a personal letter personal letter, as submitted by Jay Levinson, is a page letter that sums up what a customer has just purchased and then describes their overall satisfaction with your company's products or services that the customer has just purchased - or simply to provide useful business information. It is transmitted in short, what your product or service has done for that customer in terms of service, care and competence.

If you want to make the maximum impact on your testimonial letter campaign with your customer database, take the time to concentrate on clients individually, writing them personal letters adapted to their specific situation. Mention that you phone in a week to follow up on letters that you've just emailed or issues you have faced. For more impact, add a handwritten postscript summarizing the main message. Statistically, if you remember nothing else, the "PS". will! If you follow these marketing methods and tested to obtain more and better testimonial letters, you will see a dramatic increase in customer loyalty and profits to your bottom line. Thanks for letting me share with you my thoughts about using testimonial letters to increase sales! Doug Dvorak 847.359.6969 - doug@dougdvorak.com ......