Mexico tries to promote tourism in Playa Del Carmen

The program Live Beach! Viva Playa!, Driven by entrepreneurs from the tourist area, has been reactivated. Through it offers discounts at restaurants, hotels and beach clubs participating visitors. The aim is to counteract the effects of season during the next few days begin to intensify. The recent days have reported an occupancy rate of 54 percent.

Manuel Garcia Maldonado, director of the National Chamber of Restaurants and Food Industry Spicy (Carnirac), Playa del Carmen, said on the website: www.vivaplaya.com.mx "there are about 30 restaurants that advertise discounts ".

Part of the strategy has been to work in conjunction with the Golf for All program, which promotes the Mayakoba hotel. The discounts offered by participating locations are between 15 and 20 percent for everyone.

"It should be noted restaurateurs also have an ongoing program of discounts for playenses, ie for those who live in Playa del Carmen. That discount also is 15 percent, although there are some who give 20 percent," said the leader of the organism.

The program Live Beach! Viva Playa! has been designed primarily as a strategy to attract locals and regional tourists to visit this destination.

With the entrance of the low season, which reports a current occupation of approximately 54% (according to the Tourism Promotion Trust the Riviera Maya), work has been implemented in conjunction with the project "Goal for All" promoted the Mayakoba hotel.

On the other hand, the head of the Directorate General of Tourism, Melissa Lopez Guzman, said he already have strategies to counter the possible damage caused to the tourist image of Playa del Carmen in the all-inclusive hotels, and assured that they will presented at the meeting that will hold this week with the director of the Tourism Promotion Trust the Riviera Maya (FPTRM), Daria Fleet, to address this issue.

"We have another meeting with Dario Fleet project and we have to invite tourists to hotels all inclusive to visit the city. Let those who work in the hotel, concierge and all are trained to inform all events in the city and thereby generate other economic flow on Fifth Avenue, "said the official.

He said the strong presence of police in the tourist area does not project an "image of insecurity" or "negative" of fate, but on the contrary, "reassures visitors."

"It is important to monitor the Fifth Avenue, have well guarded is a fundamental fact. To us to take the positive side of the field of tourism, but we must strengthen security in the first frame of the city," he said, while acknowledging that some tenants in the area have expressed their disagreement with the strong presence of security devices, some of which even carry "guns."

However, he acknowledged that as in this and other issues not directly called the "feel" of tourists coming to this destination, which said it would be important to consider the proposal put forward on surveys at the international airport of Cancun to know "the perception and feeling of the visitors."

LOW SEASON

To address this offseason, said that throughout September will be different activities.

"On September 2, comes the Cairns group, who are young entrepreneurs from different nationalities who speak of development that have had and that despite his young age have managed to maintain large companies," he said.

"Oncologists also come the middle of next month. As we yield to shape the national Tae Kwan Do, which is estimated to reach approximately 700 people as" he said.

"From 26 to 30 weeks we have the tourism and the same are intended to do several events for tourists to see innovative things and you are invited to walk on Fifth Avenue and at various points in the city. Xcaret work with the Festival of Life and death for this year. The idea is that this season we can maintain and not go down from 70 to 65 percent occupancy, "said Lopez Guzman.