Monday, September 3, 2012

Customer Loyalty has cost you money?


Think you're a long-term customer is a good thing? You think you're rewarded for loyalty? But ... are you?

As you have been rewarded for being with your mobile operator for 8 years? Or the phone company had an account with you since before the break ATandT? They do not appreciate your business? You have shown what to do?

Or you have been penalized for being with your phone company, bank or insurance? Are you paying the same rates you paid when you register? Where are the technological advantages and other benefits that should appear in the price you pay now?

Many companies penalizing long term customers, keeping them at the same rate as when initially signed. When this is the case, you see the lowest price that new customers get. You do not realize the gains that have occurred since you purchased the service. Perks and savings go to new customers unless, in the longer-term customer, ask for a similar treatment. Then ask!

Negotiate the phone costs annually

You can negotiate anything. All you need to get a price reduction is the willingness to ask for it. Do not passively renew the contract of expensive cell phone. Before it expires, call the Customer Retention department and ask for a better price and / or terms. Do you want more services for the same cost or less. For example, you want the text messages included in the monthly fee with no additional charge for each message. You want to add a family member to your account at no additional cost. They are giving free or discounted phones with the new service? Your goal is to get more features for less money.

Your phone number belongs to you. You can keep the same number regardless of the carrier used. In this way, free to shop for a better deal - similar to the one advertised offers new account. New customers are offered better rates than existing customers. They benefit from the technological and other efficiencies that are passed on them. If you do not request a reduction in rates, you will not get these benefits.

Frugal is the New Cool

I negotiate my phone every renewal cycle. I ask for the rate decreases more frequently if there is a campaign that motivates me to call now.

My friend called her Aurora cable company and asked for a better package. He said he was a loyal customer for 10 years. His cable company responded with a pricing package that saved her $ 50/month! That's $ 600 in annual savings, simply because it has asked. Definitely worth the time it takes to make the call.

Evaluate long-term customer relationships

How long have you been a customer of your current phone company, cable and insurance? Is not it time you asked for a better deal? Look at your relationships with customers and see what you should be contacted for price decreases.

Start your search by calling your company exists. Ask what new phone service monthly cost? Ask if they have special programs for such a quality. Ask what other benefits they offer. Ask what you can you get to become a customer. If you consider how you are going to pay the company for the duration of the contract, it's okay to push. You say you're shopping around for the best rates. Ask to be sold.

The new prices become the basis for the comparison of existing costs. Use the new quotes to negotiate lower prices then the existing service. If your company does not give you a significant price decrease ... know now is the time to make a change. Then do it .......

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