Sunday, September 9, 2012

Dental Marketing Secrets - How to keep a steady stream of patients


One of the challenges for dentists dental marketing is to maintain a steady flow of patients in their practice. A lot of people realize that, after 7 or 15 years or even longer to really work hard in the trenches of providing great service, unfortunately we can not deny that even the greatest dentist in the world fall apart without a steady flow of new patients who pay, stay and refer. So how do you deal with that in dental marketing? I'm going to share with you 4 ways on how to tackle such a challenge. You must develop good strategies or steps to follow for you to be able to have success in your dental marketing business.

# 1) Create a steady stream of high-quality patient-specific:

Your task is to create a steady stream of specific high quality new patients. The way I look at this first step is that if you are attracting the precise type of patients you want to join your practice, but to accept the recommendations for treatment (and if these patients refer as well), this is going to be a good start. Always remember that no matter how long you've been in the field of dental marketing, you have to keep new fresh patients coming in.

# 2) Patients Reactivation:

The hidden goldmine within your practice is always the base of an inactive treatment and incomplete. So what do I like my clients in the first place is to go after this hidden goldmine. So how do you do this? The best way to do this in dental marketing can be done in a certain way: you can send 3 to 4 step direct mail campaign pitch; offer your patients credits towards any cosmetic dentistry (credit any kind of bleaching, etc. ); to the voice broadcast to the homes of your patients or phone calls (that always works tremendously), or you can also go for e-mail (the use of e-mails as a multimedia approach is one of the most powerful ways to do it! ).

# 3) Create a system of reference:

Create a referral system that gets people to bring a flood of referrals to your office or practice. One of the things I'm trying to do dentists understand is that if the referral system is based on your efforts, then you do not have a proper system in place. A great referral system is actually a system that is team-generated and team-oriented. And in dental marketing team has the responsibility and accountability for these results as well.

# 4) Get patients to choose more services from you:

The last of these steps is for you to get existing patients to choose more services from you. What I see with a lot of people overlook the fact that if you do an Invisalign, implants, veneers, TMJ ... does not really matter. Do you think your patients know these things, why is your life. But the reality is that they do not. They are so busy with their lives. What I try to make my clients make is that if you have new services, they must choose one or two services a month who want to promote, through their newsletters or postcards or e-mail. In dental marketing, you must be sure to remind your patients that you have the other services. And in doing so creates two things:

You get more patients to choose more of your services, which is a good thing;
You can get more by word of mouth by just talking with patients about existing services that you have and what problems are solved. In this way, the existing patients will refer people more often.

So, as you go along with your dental marketing business, always remember these steps and use them as your strategies. This will not only give you a steady stream of patients, will also help you succeed in your business as well! ......

1 comment:

  1. The all points of Dental Marketing Secrets is very useful and important these days i must say.Dental Marketing Services

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