Public Relations of the United States Versus United Kingdom - Why Communications in America are the same, But Different

It 'the same public relations around the world or there are significant differences from country to country. For example, PRO is not easy to move between the United States and the United Kingdom?

Britain and the States have always shared common values, historically the two countries are closely aligned. Whether you are watching a rerun of Friends, or grab a Starbucks coffee, cultures seem similar. But when it comes to PR, what are the differences in the manner in which firms operate on both sides of the Atlantic?

Dennis L Wilcox, author of Public Relations Strategies and tactics, said that public relations practices are not only the same in the United Kingdom and the United States, are the same globally. He explains: "The principles and basic concepts of effective public relations are the same all over the world there is still a focus on relationships with the media in all nations, but practitioners from around the world are becoming more sophisticated about issues management, crisis communication, CSR,. social media, and also the metrics. "

Rebecca South, account director at PR agency Edelman, has worked in both London and New York. She agrees that, after all, the work of PR in a big agency is the same in both nations. Rebecca has taken a period of five months at the employment office in New York and was surprised at how it is to work in the United States is to work here. "The first thing that struck me when I started working in New York was really like the way the day-to-day activity was compared to my role in London. L ', the processes of strategy and tactics behind the client programs were much the same. "

Day to day life can be similar for organizations operating in New York or London office of a large consulting firm, but the differences between the British and Americans begin to emerge when working with clients and with the media. Here there are important differences, both culturally and logistically. Because of the greatness of America, there is a wide range of communities, in terms of consumer tastes and media consumption. Andy Barr, co-founder of PR agency 10 Yetis. He has experienced strong contrasts when working across the Atlantic. "The sheer geographical size difference between the U.S. and the UK which means that you can use the generic press releases nationally here in America simply does not work, they really need to be tailored state by state."

In addition to its size, there is much action in the United Kingdom with America, which is why PRO UK are relatively easy to cross, and vice versa. However, the differences between us should not be discounted....