Sunday, July 8, 2012

New Marketing Trends


The causes panic in the lower bands, and greed cause you buy near the cima.Stan Weinstein

Basic Considerations

The business scenarios, economic, have become increasingly proactive, presenting constantly changing market, meeting the needs of consumers and where the companies to become competitive, offering products with great advantages, as well as ensuring their quality.

All this has led to changes in market management, where this function has given way to new tools, strategies to ensure that its management conquest, market penetration goals to be achieved.

The fact that the market behavior required by this application have a management that knows how to use the new trends and encourage actions that will enable them to compete.

On this reality can not be avoided if you really want to have a proactive approach that favors the company ventures into new markets, it provides fundamental puromarkjeting.com have a constant intellectual alertness, stay awake, creative, attentive and well informed, the Consumer changes, and their buying habits become too fast, to study consumers, "see, look and see" is the key to capturing the best reasons to sell, marketing is a business address each campaign as if it depended on our own lives, to evaluate the successes and failures, we become the mejores.El Marketing today has to create value in the consumer's mind. That means building the brand, identifying the commonalities between the consumer and a product or service. It is essential to deepen those relationships over time is necessary to define and communicate expectations. And there are countless things to do to keep the product fresh and desirable for consumers and their wallets.

Requires good management have identified the actual consumer behavior, identify their needs, demands, and especially how to meet, present products with attributes that are motivated to buy.

Management must also evaluate markets, assess the extent, role that the Internet, computing has resulted in modern marketing and its impact on the marketing mix, especially in the advertising variable, and all matters relating to distribution logistics.

Impact, scope

It reminds us, emarketingthink.com, a marketing trend in the digital age that, increasingly, business communication is changing from model to model intrusive permissive. Let me explain. So far, the marketing and advertising have devoted all their efforts to find a niche in the consumer's attention amid all the other inputs it receives. There is a vast "noise? Advertising with an exponential proliferation of messages.

It must be remembered that one of the reasons why marketing is increasingly directed towards a new paradigm based on relationships is a statement of fact: to sell to new customers has a much higher cost to sell to those who Existing customers of the company

This difference, according to several studies and depending on the product or sector, can be spectacular, especially in the field of Internet. Thus, it seems reasonable that those companies with an established customer base, one of the first priorities was to increase business with these customers by devising, for example, commercial proposals attractive to them to increase their consumption and loyalty.

Still, a lot of companies still account for the bulk of its sales and marketing efforts on getting new customers and retain and satisfy those who already have.

It gives us also puromarketing.com, the trends and concepts related to Marketing and Advertising are constantly evolving and, not surprisingly, in a sector characterized by its innovative profile and where investments are increasingly important, emerging and new born trends and concepts as an alternative proposal to the existing ones in order to provide new ways to operate and act in a highly competitivo.De Generally, new marketing trends that demonstrate effectiveness and positive results eventually prevail and become genuine strategic models that can even lead to the emergence of new companies and professionals especializados.A Although marketing has an ancient origin in the past, only two decades ago terms such as Field Marketing, or Marketing Guerrilla Marketing concepts were completely unknown viral . Today these concepts have not only proliferated but also has shown that its application can help us improve our results and objectives comerciales.La technological revolution has established the Internet as an ideal and a support to communicate, transmit values ​​and become more notoriety. Added to that the digital world and creativity have enabled advertising today can be much more dynamic and attractive to users and consumers who now spend much more time inter-connected to the large network of networks.

All these values ​​are key aspects of today's advertising and served as a basis for defining this new trend called Digitivity.

Conclusions

If you want to ensure good participation in current markets, management must adapt to new trends in the marketing function, promotes a culture of modern marketing to strengthen the organizational culture of the company and where the personnel involved in the function This fully identified markets on current trends, what they have generated, and to study, identify new sales forms, as well as the need to train, train staff to know how to handle these trends are not otherwise have that proactive participation that economic scenarios have been established.

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